Sunderland help Tanzania move forward

English Premier League club SUNDERLAND AFC have continued to make their mark in Africa as far as community football development in Tanzania is concerned. 

 A collection of local football clubs in Tanzania have been working with Sunderland AFC’s Head of International Football Development, Graham Robinson, over the past weeks to not only discover new ways to improve their performances on the pitch, off of it too. 

Kabela City, Mwendakulima Ward, Ambassador FC and Buzwagi Mine Team were all invited to participate in the footballing masterclasses, thanks to Sunderland’s partnership with Acacia Mining. 

The off-the-pitch lessons were designed to help the clubs in financial planning and budgeting, with Robinson also delivering a number of footballing sessions focusing on areas such as possession, shooting, passing and ball control. Robinson said.

  “The overall aim is to help the different clubs create a more sustainable environment for its players and staff by creating a plan that not only benefits the club’s performance on the pitch, but also the business side of it.

 “Each club showed a lot of passion and were very forwardthinking and keen to learn. Hopefully the lessons they have learned over the past few days will have a positive outcome and benefit not only the club but the communities in which they operate.” 

Through their many partnerships and relationships with football clubs and grassroots activities, Sunderland continue to establish themselves as one of the most recognized and respected English Premier League clubs across Africa through the work they are doing in Tanzania.

 The club’s football partnership with Acacia Mining has seen them support the organisation’s CSR programme, delivering Sunderland’s globally recognised community sports initiatives to community sites across the north-west region of Tanzania.